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Over 30 years of the best outdoor outfitting in the southeast

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Road Frames

$5,000.00
Don't get us wrong, we're all for racing. Grand Tour top steps, Classic's Monuments—they're in our DNA. But sometimes riding simply to ride, riding for the love of riding, is just what we need. And this is what the Aethos lives for. Sure, it's given nothing up to performance, and happens to be the lightest frame out there, but with no compromise to style. Aethos: Billions of calculations in the pursuit of one thing—the perfect ride. And with this frame set, you have the perfect canvas to begin creating your dream ride. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, lightweight, and style—from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind—everything in pursuit for the perfect ride.
$3,999.99 $5,500.00 27% Off
With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider-instead of the bike-Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. And the Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The S-Works Diverge STR starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. - By suspending the rider with damped, tunable travel-20mm front/30mm rear-Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough road. Its hydraulic damping controls travel to eliminate "bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math. - The S-Works Diverge STR FACT 11r carbon frame is more compliant than any drop bar bike we have ever made yet adds just 100 grams compared to the S-Works Diverge frame. Never have so few grams added so much capability. Climb it, race it, or load it down with bags and gear for the long haul-Diverge STR does it all faster and smoother without any excess baggage.
$4,500.00
An aerodynamic frame that was developed in the Win Tunnel? Check. Integrated water and storage options? You know it. The ultimate speed weapon to elevate your bike leg to the next level? Oh, yeah. The S-Works Shiv Module is the perfect canvas to start constructing your new triathlon speed demon. Its full FACT 11r carbon frame was developed in our very own Win Tunnel, and it's not only been aerodynamically optimized for straight-line speed, but it also features airfoils that have been optimized to limit side force in crosswinds. A bike can only be as fast as its rider, though, which is why we also developed the Control Tower fit system that let's you optimize your stack and reach numbers in order to find your most comfortable, powerful position for your desired length. Next up comes the Fuelselage Hydration System that houses a water- bladder inside of the frame, making it virtually invisible to the wind. And to go along with your water, the Fuelcell fits plenty of food and even has room for a flat kit. The best part of the Fuelselage and Fuelcell combination is that, when packed correctly, it cleans up the frame and saves up to 75 seconds when compared to a taped-up system. What are you waiting for? Your new PR awaits. - S-Works FACT 11r carbon frame is made with our highest quality construction methods and features crosswind-optimized airfoils for enhanced aerodynamics. Meanwhile, the Control Tower Fit System and Fuelselage Hydration System ensure that your fit and hydration are always optimized. - FACT Aero carbon fork utilizes our most advanced carbon construction methods in order to provide precise steering and rider input, while also improving overall aerodynamics. - Shiv carbon fiber seatpost cuts through the wind, adding a distinct aero advantage.
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